Where to Shop in Boerne, TX: 10 Boutiques We Love

Perhaps the hallmark phrase of any small town business scene is: “Shop Local!” From fresher tomatoes to better customer service, this is a cry we can all get behind. But did you know that shopping at your neighborhood Farmers Market, coffee shop, and boutique can benefit your home value?

We’re not saying one statement necklace will put a dent in your mortgage payment. But overall, supporting your community’s small business scene adds significantly to the town’s overall morale, aesthetic, sense of community, job market, and economy...all of which are huge factors in area home value and desirability.

Image Courtesy of

To prove it, one Chicago study found that each dollar you spend at a local, independent business returns far more than one spent at a chain. For every $100 spent at a local business, $68 remained in the city (compared with $43 spent at a chain retailer). Plus, local businesses generate more tax revenue per sales dollar, keeping your own taxes lower.

To sum it up: every time residents and tourists support the hard work and dedication of local shop owners and creators, Boerne’s small-town magic grows just a little brighter.

And unlike many small towns, Main Street Boerne proves that fabulous style isn’t limited to the city shopping scene. Take a look at our favorite picks from a vibrant, thriving collection of boutiques and shops!

Ella Blue

Where: 146 South Main Street

What we Love: Summer Tanks

As a local Boerne favorite, Ella Blue is known for having a finger on the pulse of modern-day trends. The eclectic boutique specializes in unique finds that range from casual to “going out” to cocktail attire. The best part? We’ve found Ella Blue’s pick to be affordable, yet high quality. Our favorite summer picks include graphic tanks: perfect for this hot and hazy Texas heat!

Daisy Pearl

Where: 322 S Main St

What We Love: Shoes, Shoes, Shoes!

From the outside, you may think Daisy Pearl is just an ordinary boutique...but one step inside, and you’ll be taken aback by the unique selection of apparel, jewelry, and accessories! Truly a well-curated collection of styles and prices, this store has something for everyone. We’ve heard more than one local fashionista rave about their recent purchases. Our picks for the summer include the gorgeous selection of unique footwear, from studded sandals to metallic sneakers.


Where: 140 S Main St

What We Love: Everything Embroidered

As a fine fashion retailer with a distinct “Hill Country” flair, Celeste has a way of making you feel at home. This charming store boasts an exceptional reputation for customer service, not to mention great taste in apparel, shoes, and handbags. Our favorite looks from this store include basic tops and dresses embellished with colorful embroidery!

Cielo Mercantile

Where: 336 S Main St

What we Love: Bath and Body Products

The phrase, “Treat yourself” has never been so applicable. Cielo Mercantile can transform any seemingly ordinary bathroom into a summer spa package, complete with high-quality linens and luxurious scents. Described as a “fragrant, magical apothecary,” Cielo creates handcrafted scented products in a repurposed town post office.

Dia’s Boutique

Where: 242 S Main St

What We Love: Kids’ Summer Outfits

Who says grown-ups have a monopoly on summer style? Dia’s Boutique lets every little guy and gal vie for the title of “hippest kid on the block” with an exclusive kids’ clothing line. The collection is always growing, and always boasts superior quality and surprising affordability. The aesthetic can be described as “European chic with a country flair.” What mom can resist?

Of a Muse

Where: 233 S Main St.

What we Love: Eclectic, One-of-a-Kind Pieces

We can’t get enough of this gypsy-inspired boutique! As unique as they come, Of a Muse promises to inspire your sense of wonder and adventure. With looks that are sure to bump up your “edginess” factor, we especially love the eccentric pieces that turn heads: patterned bell-bottoms, flowy tunics, and statement jewelry galore! Besides apparel and accessories, this bohemian store also carries home decor, crystals, incense, smudging supplies, tapestries, and more.

Chloe Rose

Where: 136 S Main St

What We Love: Upscale Basics & Anything Blush

A breath of fresh air in a boutique culture full of loud colors, Boutique Chloe Rose is crisp, cool, and refreshing. The boutique offers trendy, neutral, upscale basics that give off a romantic vibe.

Featuring apparel, Tokyo Milk perfume products, candles, and accessories, Chloe Rose is open seven days a week for your shopping needs!

Redbird Retro

Where: 106 S Main St

What We Love: Unique, Vintage Finds

Image Courtesy of

Feeling nostalgic? Head to Redbird Retro for a treasure trove of curated, recycled, and repurposed gems! From home goods to apparel to quirky antiques, this local findery is perfect for the shopper on a mission for eclectic, yet tasteful vintage pieces.

The Pearl Antler

Where: 312 River Rd

What We Love: All Things Patriotic

Keeping an eye out for that perfect Fourth-of-July outfit? Look no further! The Pearl Antler is stocked and ready with a patriotic flair. This beautiful boutique specializes in “a lot of glamor, some sparkle, a little sass, a sprinkle of hippie, and a dash of darlin’.” The boutique espouses a mission to help every woman find confidence in what she’s wearing, no matter her size! You’ll find plenty of apparel and accessories at this adorable shop.

Dienger Trading Co

Where: 210 N Main St

What We Love: A little bit of everything

Is there anything the Dienger Trading Co can’t do? Besides an expansive boutique, this all-in-one community hub features a bakery, espresso bar, bistro, and bookstore...all located in a renovated historic building! With crisp, clean lines and an eye for quality, this boutique offers up a wide variety of goods, ranging from women’s fashion and jewelry to men’s clothing and accessories to children’s outfits, classic toys, and curated home goods. Find something for everyone!

If you’re interested in finding out more about life in Boerne, let us be your guide! Contact a licensed REALTOR® and download our exclusive Buyer’s Guide today.