You've just put your home on the market, and you're totally convinced it will sell... and FAST. Unfortunately, after several weeks, you've had countless showings and not a single offer! While the market may certainly have something to do with a sluggish home sale, there’s a good chance there's more at play.
Keep reading to find out some of the most common mistakes sellers are making these!
1. Presenting Your Home Poorly
Myth: Leave your house as it is! You have unique tastes, and your house has character. Potential buyers will find your collection of African tribal masks charming and endearing.
Reality: Studies have shown that homes sell better when potential buyers can picture themselves in the home. If you’re showing your home as your old house and not as their new house, you need to shift your thinking. To change the appearance of your home, one of the best things you can do is hire a home staging company. Home stagers are experts in neutralizing the atmosphere of your home to make it more appealing to would-be buyers.
2. Being Weird With Buyers
Myth: Play hard to get! Selling a home is inconvenient, so make sure you do it on your terms. Or, if this isn't your style, go ahead and swing the other direction by smothering the buyers that see your home. Stay in the home when they view it, follow them around the house, over-communicate your questions and concerns, and call them frequently after to check in.
Reality: Being flexible is one of the best things you can do when interacting with buyers. Also, when your agent hosts an open house at your home, one of the best things you can do as the owner is to just leave. As stated previously, it will make buyers more comfortable and open to making an offer if they have the space to picture themselves in the house...without you looming around.
3. Not Utilizing The Internet
Myth: The Internet is neither important or necessary when selling your home. After all, it's easy: slap a few low-quality pictures on real estate sites and do the rest the old-fashioned way.
Reality: Online marketing can make or break your home sale. Make sure your home is listed on a variety of home sites like Trulia and Homefinder, as well as on social media. The quality of your home presentation is also very important. In fact, many buyers won’t even click on your link simply because your photos are dark or poor quality. A KW agent will have the experience and knowledge you need to make sure your home is represented well online!
4. Choosing a B-List Team
Myth: All Realtors present the same qualities, so just choose anyone licensed! Better yet, save on commission and closing costs and do it yourself.
Reality: All real estate agents are different. They come with different skills and expertise, so choose the one that’s best for you and your home. It’s always beneficial to find someone who specializes in your market or area- these agents will have invaluable expertise and local connections that will make the process smooth and successful.